| Basic Details | - •Broker Type: Full-service broker (ICICI Group)
- •Founded: 1995 (ICICIdirect platform legacy)
| - •Broker Type: Digital-first discount-style broker and wealth platform
- •Founded: 2017
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| Charges & AMC | - •Account Opening: Rs 0 (as listed)
- •Demat AMC: Rs 700 per annum (individual account)
| - •Account opening is shown as digital and low-cost (source also references Rs 200 in one section).
- •Maintenance charges are positioned as low/zero in key offers.
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| Brokerage | - •Brokerage is plan based (Prime plans and MoneySaver).
- •Prime plan examples range by subscription slab.
| - •Equity Delivery: Rs 20 or 2.5% (whichever is lower)
- •Equity Intraday: Rs 20 or 0.05% (whichever is lower)
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| Other Charges | - •Call and trade charges apply (listed as Rs 50 per order in extract).
- •Demat debit and operational charges apply per schedule.
| - •Auto square-off charge listed (Rs 50).
- •Physical statement and courier fees can apply on request.
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| Leverage (Margin) | - •Intraday equity margin can go up to around 5x on eligible stocks.
- •Delivery and carry-forward generally follow full margin norms.
| - •Margin funding and MTF support are available in product positioning.
- •Actual leverage depends on segment and risk policies.
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| Features | - •Integrated 3-in-1 account (bank + trading + Demat).
- •Strong brand trust and branch-assisted model.
| - •Strong mutual fund and wealth app roots.
- •GTT, GTC, CO, BO, and basket order support referenced.
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| Trading Platforms | - •ICICIdirect.com website
- •ICICIdirect mobile app
| - •Paytm Money mobile app
- •Paytm Money web platform
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| Reviews & Ratings | - •Viewed as feature-rich and trusted for integrated banking workflow.
- •In this source extract, no final single overall numeric rating table is shown.
| - •Positioned as low-cost, digital-first platform with large user base.
- •Source extract includes ratings section heading but not a full visible numeric table in this slice.
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| Investment Options | - •Equity and derivatives
- •IPO, mutual funds, bonds, NCDs
| - •Equity and F&O
- •Mutual funds and SIP
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| Order Types Offered | - •Standard market/limit execution flows
- •VTC/GTC-style functionality referenced in source context
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| Suitable For (Investor Type) | - •Investors wanting 3-in-1 integration and branch support.
- •Users preferring broader product coverage over pure discount pricing.
| - •App-first investors and traders seeking all-digital flow.
- •Users wanting combined mutual fund plus stock execution.
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| Pros and Cons | - •Pros:
- •Robust integrated banking-broking setup.
| - •Pros:
- •Broad digital investing stack with useful advanced order features.
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