| Basic Details | - •Broker Type: Full-service broker (ICICI Group)
- •Founded: 1995 (ICICIdirect platform legacy)
| - •Broker Type: Digital-first discount broker
- •Founded: 2016 (broking entity expanded later from MF platform)
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| Charges & AMC | - •Account Opening: Rs 0 (as listed)
- •Demat AMC: Rs 700 per annum (individual account)
| - •Trading and Demat Account Opening: Rs 0
- •Trading AMC: Rs 0
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| Brokerage | - •Brokerage is plan based (Prime plans and MoneySaver).
- •Prime plan examples range by subscription slab.
| - •Equity Delivery: Lower of Rs 20 or 0.05% per order
- •Equity Intraday: Lower of Rs 20 or 0.05% per order
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| Other Charges | - •Call and trade charges apply (listed as Rs 50 per order in extract).
- •Demat debit and operational charges apply per schedule.
| - •Auto square-off charge: Rs 50
- •Statutory and exchange charges apply separately.
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| Leverage (Margin) | - •Intraday equity margin can go up to around 5x on eligible stocks.
- •Delivery and carry-forward generally follow full margin norms.
| - •Margin and leverage depend on segment and risk policy.
- •Source section introduces margin topic but does not expose one fixed leverage number in the extracted snapshot.
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| Features | - •Integrated 3-in-1 account (bank + trading + Demat).
- •Strong brand trust and branch-assisted model.
| - •Paperless onboarding and simple UX.
- •Strong mutual fund and retail investing workflow.
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| Trading Platforms | - •ICICIdirect.com website
- •ICICIdirect mobile app
| - •Groww Mobile App
- •Groww Web Platform
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| Reviews & Ratings | - •Viewed as feature-rich and trusted for integrated banking workflow.
- •In this source extract, no final single overall numeric rating table is shown.
| - •Positioned as beginner friendly with strong app adoption.
- •In this source snapshot, no single numeric consolidated rating table is shown.
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| Investment Options | - •Equity and derivatives
- •IPO, mutual funds, bonds, NCDs
| - •Equity
- •Intraday and derivatives
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| Order Types Offered | - •Standard market/limit execution flows
- •VTC/GTC-style functionality referenced in source context
| - •Standard market and limit order flows
- •App and web based execution
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| Suitable For (Investor Type) | - •Investors wanting 3-in-1 integration and branch support.
- •Users preferring broader product coverage over pure discount pricing.
| - •First-time investors preferring clean mobile-first experience.
- •Cost-conscious users who also invest in direct mutual funds.
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| Pros and Cons | - •Pros:
- •Robust integrated banking-broking setup.
| - •Pros:
- •Zero opening/AMC and low brokerage.
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