| Basic Details | - •Broker Type: Full-service broker (ICICI Group)
- •Founded: 1995 (ICICIdirect platform legacy)
| - •Broker Type: Discount broker
- •Founded: 2015
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| Charges & AMC | - •Account Opening: Rs 0 (as listed)
- •Demat AMC: Rs 700 per annum (individual account)
| - •Trading and Demat Account Opening: Rs 0
- •Trading AMC: Rs 0 (lifetime as stated)
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| Brokerage | - •Brokerage is plan based (Prime plans and MoneySaver).
- •Prime plan examples range by subscription slab.
| - •Equity Delivery: Rs 20 or 0.03% (whichever is lower)
- •Equity Intraday: Rs 20 or 0.03% (whichever is lower)
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| Other Charges | - •Call and trade charges apply (listed as Rs 50 per order in extract).
- •Demat debit and operational charges apply per schedule.
| - •Call and Trade: additional charge (referenced as Rs 50/order)
- •Admin square-off charges may apply for auto close positions.
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| Leverage (Margin) | - •Intraday equity margin can go up to around 5x on eligible stocks.
- •Delivery and carry-forward generally follow full margin norms.
| - •Margin products include MTF offerings in promotional messaging.
- •Practical leverage and margin depend on segment, risk, and exchange norms.
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| Features | - •Integrated 3-in-1 account (bank + trading + Demat).
- •Strong brand trust and branch-assisted model.
| - •In-house built trading stack.
- •Insta Options for strategy building and payoff analysis.
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| Trading Platforms | - •ICICIdirect.com website
- •ICICIdirect mobile app
| - •Fyers App (mobile)
- •Fyers Web
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| Reviews & Ratings | - •Viewed as feature-rich and trusted for integrated banking workflow.
- •In this source extract, no final single overall numeric rating table is shown.
| - •Marketed as a low-brokerage technology-first platform.
- •In this source extract, a single numeric overall rating is not prominently presented.
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| Investment Options | - •Equity and derivatives
- •IPO, mutual funds, bonds, NCDs
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| Order Types Offered | - •Standard market/limit execution flows
- •VTC/GTC-style functionality referenced in source context
| - •Standard equity and derivatives order types
- •Intraday and delivery order handling
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| Suitable For (Investor Type) | - •Investors wanting 3-in-1 integration and branch support.
- •Users preferring broader product coverage over pure discount pricing.
| - •Active traders focused on low brokerage and platform tools.
- •Users who prefer in-house charting and options strategy interfaces.
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| Pros and Cons | - •Pros:
- •Robust integrated banking-broking setup.
| - •Pros:
- •Very competitive flat-fee structure.
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