Majority Stake in Vahdam India Up for Sale Amid Interest from Top Multinationals

Vahdam India Initiates Process to Sell Majority Stake

Direct-to-consumer (D2C) wellness brand Vahdam India, a Noida-headquartered firm that sells green tea, herbal infusions, and supplements, has initiated the process to sell a majority stake. According to multiple industry sources, the transaction was launched recently and will facilitate an exit for the VC funds and other investors in Vahdam, which has a diversified cap table.

The key external investors in the internet-first firm are 360 One Asset Management, Fireside Ventures, and Sixth Sense Ventures, who collectively hold more than 40 per cent stake. Several angel investors, including Sachin Tendulkar and Abhishek Bachchan, hold nearly 15 per cent stake, as per the latest data on Tracxn, a private markets data provider.

As part of the proposed deal, several top MNCs and domestic strategics have been tapped, including Nestle, Mars Foods, Orkla, Nepal's Chaudhary Group, Brittania, ITC, Marico, and other industry players. The company has been export-oriented in the past but will focus on the Indian market going forward.

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Axis Capital and Alvarez & Marsal have been engaged as the joint-sell side advisors. Non-binding offers for Vahdam India are expected in the month of May.

Key Financials of Vahdam India

Vahdam India has posted a 16 per cent year-on-year increase in revenue and turned profitable in FY24-25 at Rs 5.2 crores, a 130 per cent year-on-year hike. The firm had a post-money valuation of Rs 825 crore ( $95.2 mn) as on February 24, 2025, as per Tracxn.

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Founder Bala Sarda, a fourth-generation entrepreneur from a family with over 90 years of lineage in the tea industry, holds around 20 per cent stake in the company. In 2023, celebrity chef Vikas Khanna was appointed as the brand ambassador for Vahdam's new range of spices.

The tea and wellness segment has seen significant activity in recent times, with Tata Consumer Products announcing the acquisition of up to 100 per cent of Organic India in January 2024 for Rs 1,900 crore. The deal valued the company at a little over five times its FY24 sales.