| Basic Details | - •Broker Type: Full-service broker (Axis Securities)
- •Founded: 2005
| - •Broker Type: Digital-first discount broker
- •Founded: 2016 (broking entity expanded later from MF platform)
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| Charges & AMC | - •Demat Account Opening: Rs 0
- •Demat AMC: Rs 750 per year (first year free in listed offer)
| - •Trading and Demat Account Opening: Rs 0
- •Trading AMC: Rs 0
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| Brokerage | - •Brokerage is plan based.
- •Elite Plan example: Delivery 0.15%, Intraday 0.01%, Futures 0.01%, Options Rs 15/order.
| - •Equity Delivery: Lower of Rs 20 or 0.05% per order
- •Equity Intraday: Lower of Rs 20 or 0.05% per order
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| Other Charges | - •MTF interest is plan dependent.
- •Usual statutory charges apply: STT, exchange charges, GST, SEBI charges, stamp duty.
| - •Auto square-off charge: Rs 50
- •Statutory and exchange charges apply separately.
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| Leverage (Margin) | - •E-Margin (T+240) proposition is highlighted.
- •Margin Trading Facility interest rates vary by plan.
| - •Margin and leverage depend on segment and risk policy.
- •Source section introduces margin topic but does not expose one fixed leverage number in the extracted snapshot.
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| Features | - •Axis Bank-backed 3-in-1 integration.
- •30+ product access including unlisted shares and SLBM.
| - •Paperless onboarding and simple UX.
- •Strong mutual fund and retail investing workflow.
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| Trading Platforms | - •Axis Direct Investor App
- •Axis Direct Trader App
| - •Groww Mobile App
- •Groww Web Platform
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| Reviews & Ratings | - •Positioned as a trusted bank-backed full-service option.
- •In this source extract, no single numeric overall rating is explicitly listed.
| - •Positioned as beginner friendly with strong app adoption.
- •In this source snapshot, no single numeric consolidated rating table is shown.
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| Investment Options | - •Equity and derivatives
- •Mutual funds and SIP
| - •Equity
- •Intraday and derivatives
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| Order Types Offered | - •Standard order types on mobile/web/desktop
- •GTD support referenced in app features
| - •Standard market and limit order flows
- •App and web based execution
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| Suitable For (Investor Type) | - •Users who want banking + Demat + trading linkage.
- •Investors needing research-backed and branch-enabled service.
| - •First-time investors preferring clean mobile-first experience.
- •Cost-conscious users who also invest in direct mutual funds.
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| Pros and Cons | - •Pros:
- •Strong 3-in-1 ecosystem with Axis Bank integration.
| - •Pros:
- •Zero opening/AMC and low brokerage.
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