Axis Direct

Overview

Established in 2005, Axis Securities Ltd is a subsidiary of Axis Bank, a prominent private bank in India. Axis Sec serves as a comprehensive broker, providing stock broking services and distributing financial products to individual customers in India through its AxisDirect brand. AxisDirect ranks among the top 10 stock brokers in India, boasting over 4.2 lakhs active customers.

AxisDirect facilitates investment in a diverse range of products, including Equities, Mutual Fund, SIP, IPO, Derivatives, NCD, ETF, Tax Saving, Insurance, Fixed Income, Commodities, SLBM (Stock Lending and Borrowing Mechanism), and Unlisted Stocks.

The Axis Bank 3-in-1 Account offered by Axis Direct enables seamless integration of your Savings, Demat, and Trading accounts, allowing for instant fund transfers, effortless investments, and unified wealth tracking.

Regardless of whether you are initiating your investment journey or engaging in active daily trading, Axis Direct offers a unique blend of banking convenience, advanced trading technology, and research-backed expertise to provide a competitive edge in the markets.

Why Investors Trust Axis Direct

• Supported by the established reputation of Axis Bank.
• Pricing structure is clear and straightforward with no additional fees.
• Assistance is readily available through various channels, including phone, email, live chat, and dedicated relationship managers for premium clients.
• In-depth research insights are provided as part of the account package.

AxisDirect Member Code and SEBI Registration

AxisDirect USP

The key differentiators that set AxisDirect apart from its competitors include:

• A unified 3-in-1 account for streamlined banking, Demat, and trading operations.
• An extensive range of 30+ financial products, encompassing equities, derivatives, commodities, bonds, mutual funds, ETFs, IPOs, unlisted shares, and SLBM.
• Access to multiple trading platforms, including mobile, desktop, web, and professional-grade terminals.
• Comprehensive research and advisory services, providing intraday to long-term investment ideas.
• The exclusive E-Margin (T+240) facility, enabling clients to hold trades for up to 240 days with leverage.
• Customized support through an extensive network of 40+ physical branches and dedicated relationship managers for premium clients.

AxisDirect Special Offer

Why Choose Axis Direct

• Account opening is available at no cost, with Rs 0 charges.
• Intraday brokerage starts from a competitive 0.01%.
• Options trading is priced at a flat Rs 15 per order.
• The Margin Trading Facility (MTF) interest rate is 10.99% p.a. or 0.03% per day.
• A range of subscription plans are offered to cater to different trading styles.
• Investors can access research-driven investment ideas and market insights.
• A convenient 3-in-1 account integrates bank, Demat, and trading accounts seamlessly.
• Diversified investment opportunities are available in equities, IPOs, mutual funds, F&O, global stocks, and more.

AxisDirect Online Account Opening

Account Opening - 100% Digital, Paperless

Steps to initiate the process:

1. Initiate the online application via the website or mobile app.
2. Complete the Aadhaar-enabled electronic Know Your Customer (eKYC) process with video verification.
3. Choose a suitable brokerage plan.
4. Provide nominee details and execute the electronic signature (eSign).

Required documents include: Permanent Account Number (PAN), Aadhaar linked to mobile number, bank account details, income proof for derivatives trading, and a live photograph.

Timeline: The application process typically takes 10-15 minutes, with account activation occurring within 24-48 hours.

AxisDirect Account Opening Charges

AxisDirect Brokerage Charges

As a full-service brokerage firm, AxisDirect provides the option to trade through both branch offices and online platforms. The details of the available plans are as follows:

AxisDirect Pros and Cons

AxisDirect Pros (Advantages)

The following are the benefits of AxisDirect. It is essential to review AxisDirect advantages and disadvantages before creating an account with AxisDirect. AxisDirect pros and cons assist you in determining if it meets your investment requirements.

• Provides a comprehensive suite comprising stocks, mutual funds, SIPs, IPOs, derivatives, bonds, NCDs, ETFs, and FDs under one platform.
• Offers web, mobile, and desktop platforms tailored for different types of traders.
• AxisDirect offers a 3-in-1 account and has a wide network of branches, which makes account opening very convenient.

AxisDirect Cons (Disadvantages)

The following are the drawbacks of AxisDirect. Check the list of AxisDirect limitations.

• Call and Trade Service: The first 20 calls are free for a month, and subsequent calls incur a charge of Rs 20 per call.
• The minimum brokerage charge is Rs 25 per trade. Most discount brokers do not have a minimum brokerage.

AxisDirect Trading Software

Axis Securities provides a range of trading platforms tailored to individual customer investment styles and requirements.

Mobile Platforms

1. Axis Direct Investor App

Designed for long-term investors and those new to investing.

• Invest in a variety of assets, including stocks, SIPs, mutual funds, IPOs, ETFs, and bonds.
• Utilize a swipe-to-buy interface, GTD orders, and QR login for convenience.
• Access curated investment ideas and integrated research tools.

2. Axis Direct Trader App

Suitable for active traders.

• Leverage advanced charting capabilities, option chains, and the ability to trade directly from charts.
• Receive price alerts and stay updated with live market watch features.

Desktop and Web

1. Trader EXE

A high-performance desktop trading terminal.

• Access over 80 technical indicators to inform your trading decisions.
• Execute orders with ease using one-click and bulk order execution features.
• Create custom watchlists and stay informed with streaming quotes.

Advanced Tools

• NXTOptions - Design, test, and execute options trading strategies.
• Greeksoft - Utilize algo trading and automated strategy execution.
• Spider - Conduct market scans and advanced chart analysis.
• Axis Intellect - Receive AI-driven investment ideas.
• InstaOptions - Access pre-built options trading strategies.

Research You Can Trust

Our in-house analysts provide actionable insights to support every investment approach:

• Axis Alpha - Short-term investment calls (1-30 days) aiming for returns of around 5%.
• Axis Punch - Medium-term investment ideas (3-6 months) targeting returns of 10% or more.
• Pick of the Week - A weekly selection of a strong fundamental stock.
• Technical Picks - Trading calls based on pattern analysis.

Investment Solutions for Every Goal

• Invest in readymade stock baskets starting from Rs 1,000.
• SmartEdge Plus - Curated portfolios of large and mid-cap stocks (Rs 2L+).
• Mutual funds with zero brokerage on direct plans.
• Participate in IPOs and bond issuances via ASBA.
• Diversify or hedge with commodities and F&O trading.

AxisDirect Margin Exposure

AxisDirect's margin requirements for intraday trading are capped at 20% of the trade value, with a maximum leverage of 5x, depending on the specific stock. The margin for AxisDirect F&O intraday trading is set at 1.3x across various segments, including Equity, Currency, and Commodity trading on the BSE, NSE, and MCX exchanges. Additionally, no extra margin is provided for AxisDirect F&O positions that are carried forward or for equity delivery trades.

AxisDirect Ratings

Based on feedback from 89 AxisDirect clients.

AxisDirect Complaints

The frequency of AxisDirect customer grievances filed with the exchanges. The AxisDirect complaint report provides insight into the broker's service quality and dependability.

*The number of active accounts reported by the brokerage firm.

**The total number of grievances filed against the broker at the given exchange.

Frequently Asked Questions

1. How to close Axis Direct account?

Axis Direct accounts can be terminated through digital and physical procedures.

Axis Direct account closure online

You can close your account digitally only if your account does not have any investments or unpaid balances. You are required to send two separate emails to close the trading account and Demat account.

To close your Demat account, send an email to dphelp@axisdirect.in from your registered email id to initiate the Demat account closure request.

To close your Axis Direct trading account, send an email to helpdesk@axisdirect.in mentioning your Trading account number and the reason for termination.

Axis Direct Demat account closure offline

1. Download and print the account closure form.
2. Complete and sign it.
3. Submit the form to your nearest Axis Direct branch.

Note:

• In case you have any securities in your Demat account, transfer or sell them.
• Settle all outstanding dues.