| Basic Details | - •Broker Type: Discount broker
- •Founded: Legacy RKSV/Upstox retail broking entity
| - •Broker Type: Full-service broker (ICICI Group)
- •Founded: 1995 (ICICIdirect platform legacy)
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| Charges & AMC | - •Account Opening: Rs 0
- •Demat AMC: Rs 150 per year (first-year concessions may apply in offers)
| - •Account Opening: Rs 0 (as listed)
- •Demat AMC: Rs 700 per annum (individual account)
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| Brokerage | - •Equity Delivery: Rs 20 or 2.5% (whichever is lower)
- •Equity Intraday: Rs 20 or 0.05% (whichever is lower)
| - •Brokerage is plan based (Prime plans and MoneySaver).
- •Prime plan examples range by subscription slab.
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| Other Charges | - •Call and Trade: Rs 20 per executed order
- •Instant money transfer fee and physical statement fees may apply
| - •Call and trade charges apply (listed as Rs 50 per order in extract).
- •Demat debit and operational charges apply per schedule.
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| Leverage (Margin) | - •Margin/leverage is segment specific and governed by exchange/risk policies.
- •Delivery generally follows full margin and intraday can provide lower upfront margins.
| - •Intraday equity margin can go up to around 5x on eligible stocks.
- •Delivery and carry-forward generally follow full margin norms.
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| Features | - •Digital-first execution with mobile/web stack.
- •Strong derivatives support and low brokerage positioning.
| - •Integrated 3-in-1 account (bank + trading + Demat).
- •Strong brand trust and branch-assisted model.
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| Trading Platforms | - •Upstox Pro web platform
- •Upstox mobile app
| - •ICICIdirect.com website
- •ICICIdirect mobile app
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| Reviews & Ratings | - •Commonly viewed as low-cost, trader-friendly platform.
- •In this extract, no final single consolidated numeric rating table is shown.
| - •Viewed as feature-rich and trusted for integrated banking workflow.
- •In this source extract, no final single overall numeric rating table is shown.
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| Investment Options | | - •Equity and derivatives
- •IPO, mutual funds, bonds, NCDs
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| Order Types Offered | - •Standard market and limit orders
- •Delivery/intraday/F&O execution flows
| - •Standard market/limit execution flows
- •VTC/GTC-style functionality referenced in source context
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| Suitable For (Investor Type) | - •Cost-sensitive active traders.
- •App-first users who want strong F&O workflow.
| - •Investors wanting 3-in-1 integration and branch support.
- •Users preferring broader product coverage over pure discount pricing.
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| Pros and Cons | - •Pros:
- •Competitive low-cost brokerage model.
| - •Pros:
- •Robust integrated banking-broking setup.
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