| Basic Details | - •Broker Type: Full-service broker with discount-style pricing plans
- •Founded: 1987
| - •Broker Type: Full-service broker (ICICI Group)
- •Founded: 1995 (ICICIdirect platform legacy)
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| Charges & AMC | - •Account Opening: Nil in promoted offer periods
- •Demat/AMC: Often free for first year in offer windows
| - •Account Opening: Rs 0 (as listed)
- •Demat AMC: Rs 700 per annum (individual account)
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| Brokerage | - •Equity Delivery: Flat Rs 20 or 0.1% (whichever is lower)
- •Equity Intraday: Flat Rs 20 or 0.3% (whichever is lower)
| - •Brokerage is plan based (Prime plans and MoneySaver).
- •Prime plan examples range by subscription slab.
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| Other Charges | - •Statutory charges apply: STT, exchange charges, GST, SEBI charges, stamp duty.
- •Call and trade attracts additional fee.
| - •Call and trade charges apply (listed as Rs 50 per order in extract).
- •Demat debit and operational charges apply per schedule.
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| Leverage (Margin) | - •Intraday equity leverage can go up to around 5x on eligible stocks.
- •F&O margins follow exchange and risk norms.
| - •Intraday equity margin can go up to around 5x on eligible stocks.
- •Delivery and carry-forward generally follow full margin norms.
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| Features | - •ARQ advisory engine for idea support.
- •Large branch and partner network.
| - •Integrated 3-in-1 account (bank + trading + Demat).
- •Strong brand trust and branch-assisted model.
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| Trading Platforms | - •Angel One App (mobile)
- •Angel One Trade (web)
| - •ICICIdirect.com website
- •ICICIdirect mobile app
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| Reviews & Ratings | - •Overall rating reference seen in source: 2.7/5 (partial table snapshot).
| - •Viewed as feature-rich and trusted for integrated banking workflow.
- •In this source extract, no final single overall numeric rating table is shown.
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| Investment Options | | - •Equity and derivatives
- •IPO, mutual funds, bonds, NCDs
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| Order Types Offered | - •Standard market and limit orders
- •Intraday and delivery order flows
| - •Standard market/limit execution flows
- •VTC/GTC-style functionality referenced in source context
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| Suitable For (Investor Type) | - •Users wanting a mix of full-service support and flat-fee trading.
- •Traders who value research and advisory touchpoints.
| - •Investors wanting 3-in-1 integration and branch support.
- •Users preferring broader product coverage over pure discount pricing.
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| Pros and Cons | - •Pros:
- •Strong brand history and physical support network.
| - •Pros:
- •Robust integrated banking-broking setup.
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