Walmart's Flipkart Set to Enter India's Ticketing Market Amid Growing Demand for Live Events

Flipkart Expands into Entertainment and Food Delivery in India

Walmart-owned Indian e-commerce firm Flipkart plans to enter the country's fast-growing live events and ticketing market, capitalizing on consumers' increasing spending on entertainment. According to two sources familiar with the matter, Flipkart aims to launch its ticketing services in May, positioning itself against Accel-backed BookMyShow and Zomato's District in a highly competitive space.

The live events and ticketing market in India has experienced significant growth over the past year, driven by a surge in demand for large-scale concerts, international tours, and sporting events. This growth is largely attributed to the country's lucrative cricket calendar, which draws tens of thousands of fans across major cities. With the Indian population's rising disposable incomes and increasing smartphone use, the market is expected to continue its upward trajectory.

Flipkart is also preparing to pilot food delivery services in May, as the company continues to lay the groundwork for its initial public offering in India. This move would take Flipkart into fiercely competitive, low-margin sectors dominated by entrenched rivals such as Zomato and Swiggy, which have scaled up through heavy spending and deep discounts.

| Company | Market Share | Revenue Growth (2022-2023) | | --- | --- | --- | | Zomato | 55% | 35% | | Swiggy | 40% | 30% | | Other Players | 5% | -20% |

The Indian food delivery market has been shaped by years of investor-funded expansion, leaving smaller rivals squeezed out and profitability still elusive despite strong urban demand. Flipkart, which competes with Amazon in India's growing e-commerce market, was valued at approximately $37 billion in 2024, following Alphabet's Google investment of $350 million and Walmart's controlling acquisition of $16 billion six years earlier.