Infosys Appoints Tennis Star Carlos Alcaraz as Brand Ambassador

Infosys Partners with Tennis Star Carlos Alcaraz as Global Brand Ambassador

Infosys, a leading information technology major, has announced a multi-year partnership with seven-time Grand Slam champion Carlos Alcaraz. As part of this deal, Alcaraz has been named the company's global brand ambassador, marking a significant collaboration between the two entities.

This partnership comes as Infosys looks to enhance its positioning around AI-led transformation in sports and beyond. In line with this goal, the company will deploy its AI-first suite, Infosys Topaz, to build match analytics and a personalized performance application for Alcaraz and his coaching team. The application aims to improve match preparation and in-game strategy for the Spaniard.

The deal highlights the increasing trend of IT services firms utilizing high-visibility sports collaborations to showcase applied AI use cases. This move positions Infosys as a leader in leveraging AI to drive innovation in various industries.

Carlos Alcaraz, the youngest to achieve the World No. 1 ranking, sees this collaboration as an opportunity to leverage data and AI to gain deeper insights into his game. He believes that working with Infosys will enable him to push his performance to new heights.

Infosys has a decade-long association with tennis, where it has developed digital platforms for players, coaches, and fans. This new partnership builds on this existing relationship and marks a significant step in the company's efforts to align its AI capabilities with high-performance environments. According to Sumit Virmani, Infosys' chief marketing officer, Alcaraz represents a "new generation that is fearless, agile, and driven to push boundaries."

| Comparison of Infosys' Partnerships | Infosys | Tennis | | --- | --- | --- | | Decade-long association | 10 years | - | | Number of global brand ambassadors | 1 | - | | AI use cases showcased | 1 | - | | Sports partnerships | 1 (Tennis) | - |