Cure By Design Expands Retail Footprint in Bengaluru with Second Store
Detailed Analysis
Cure By Design Expands Presence in Bengaluru with Second Experiential Retail Store
Cure By Design, a rapidly growing player in India's plant-based wellness space, has inaugurated its second experiential retail store on Lavelle Road, Bengaluru. This strategic move marks a pivotal milestone in the company's expansion plan and reflects the increasing acceptance of hemp-derived wellness solutions in India.
The new store is designed as a guided discovery environment, where customers can explore products at their own pace. This format is an extension of the company's education-driven approach, which has been successful at its Indiranagar outlet. The Lavelle Road store will serve as a platform for consumers to gain a deeper understanding of plant-based formulations.
Cure By Design, a company founded in 2019, has experienced significant growth, expanding its initial portfolio of 14 products to over 110 SKUs. This growth has been driven by a feedback-led development approach, which combines clinical insights with consumer needs to create a structured and credible product range in a still-emerging category.
A key differentiator for Cure By Design has been its strong clinical collaboration. The company works with over 100 healthcare practitioners and 400 veterinary clinics across India, integrating its formulations into treatment protocols for pain management, anxiety, neurological support, and palliative care.
Cure By Design follows a dual formulation philosophy, blending Ayurvedic principles with modern scientific research. Its expanding product formats, including tinctures, capsules, and gummies, are designed to improve accessibility and user experience.
The company's founder, Daanish Matheen, has emphasized that consumer demand in this category is driven as much by awareness as by access. With this expansion, Cure By Design aims to further strengthen its presence in urban markets while continuing to build trust and awareness around plant-based wellness in India.
